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How to Capture Email Addresses From Your Website Visitors - Customers.ai

https://customers.ai/blog/how-to-capture-email-addresses-from-website-...

How to Capture Email Addresses From Your Website Visitors - Customers

Email Capture: Must-Have Strategies to Grow Your Marketing Lists - Customers.ai

https://customers.ai/guides/email-capture

Email Capture: Must-Have Strategies to Grow Your Marketing Lists - Customers

Website Visitor Identity & Remarketing with Unrivaled Accuracy | Customers.ai

https://customers.ai/

Website Visitor Identity & Remarketing with Unrivaled Accuracy | Customers

Social Media Content Ideas for Your Content Calendar - Customers.ai

https://customers.ai/articles/social-media-content-calendar

Social Media Content Ideas for Your Content Calendar - Customers

Customer engagement

Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen, customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g., equipment) into brand interactions," which applies to online and offline engagement. Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet.

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