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AdMospheres - Media & Marketing

https://www.admospheres.com

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AdMospheres - Media & Marketing

https://www.admospheres.com

AdMospheres - Media & Marketing Skip to content AdMospheres Media & Marketing Menu Home Services Advertising Client List Transit Advertising

Audience measurement

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used.

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