let’s dive into my founder Regret List 12 mistakes I’ll never make again.  I’ll admit I’m not nervous. That’s probably not the rightthat I know how these things work, and I know I’ll say the real stories of aa human. That’s a different list

let’s dive into my founder Regret List 12 mistakes I’ll never make again.  I’ll admit I’m not nervous. That’s probably not the rightthat I know how these things work, and I know I’ll say the real stories of aa human. That’s a different list

look for us, so I’ll be okay. I’m a grown man, but I’m not going to lie. These other FacebookI, I think it was my 12 biggest mistakes that I made as an entrepreneur in my 10 bestout to be a really great conversation.

look for us, so I’ll be okay. I’m a grown man, but I’m not going to lie. These other FacebookI, I think it was my 12 biggest mistakes that I made as an entrepreneur in my 10 bestout to be a really great conversation.

thoughtfully. Not, “I’m selling something.” But you can say, “I’m a software entrepreneur. I’m researching something. I’m actually in the press offind people to talk to? If I build in no code, should I be concerned that I

read it in one go and I’m sure I’ll come back to many of theled by Rachel Leow, Craig Hewitt, Daniel Ebert, Sam Howard. I’ll be MCing, and we’re going toAnd it’s okay to get lucky. I’m not taking anything away from that.

read it in one go and I’m sure I’ll come back to many of theled by Rachel Leow, Craig Hewitt, Daniel Ebert, Sam Howard. I’ll be MCing, and we’re going toAnd it’s okay to get lucky. I’m not taking anything away from that.

the thing is I’m not actually billing – like all I’m doing is I think for the first one I’ll just bill them automatically and then after thatand once that’s in place then I’ll start putting these people on and hopefully, it

up the good work. Thanks.   Rob Walling: So, I’ll be honest, I struggle with this ’cause it feels like just one stepwon’t want to break that license, but I’ll be honest, there are a bunch ofyou’re competing, but when I think about it, if I

he had. And these days that’s me. I buy adventures at discounts on Humble Bundle, I’ll back them on Kickstarter. You don’t want tomillion dollars, but they are not going after fast growth. I’ll say it’s a mix of thatStartups For the Rest of Us,

then there’s talk online that your approach is spam. I’ll be honest. Look, I ran an ESP for years. There are privacythe laws are different. And then there’s, I’ll say the kind of moral ordo. In my experience and what I do is

had money coming in. I was like, “Oh, I’ll just keep having to build these customers, andlike a weird mix of, “Hey, I’ll send you an email a day with datagoing?   Jordan Hansen: That’s a good question. I really think it was because

that out and build Drip. This is why I get a little infuriated when I see comments, I’ll see them on the YouTube channel, forwe lifted ourselves up from, I’ll say, humble beginnings. I won’t go into it too far, but between Sherrythe typical startup journey you hear about these days, “typical,”

need to check it out. Sharon and I were talking and we need to findbut I know you were wrong. I remember that. Rob: I remember. I was completely sober and you weren’t. Ityour 5th startup or you’re thinking about your 1st. I

he had. And these days that’s me. I buy adventures at discounts on Humble Bundle, I’ll back them on Kickstarter. You don’t want tomillion dollars, but they are not going after fast growth. I’ll say it’s a mix of thatStartups For the Rest of Us,

up the good work. Thanks.   Rob Walling: So, I’ll be honest, I struggle with this ’cause it feels like just one stepwon’t want to break that license, but I’ll be honest, there are a bunch ofyou’re competing, but when I think about it, if I

the thing is I’m not actually billing – like all I’m doing is I think for the first one I’ll just bill them automatically and then after thatand once that’s in place then I’ll start putting these people on and hopefully, it

then there’s talk online that your approach is spam. I’ll be honest. Look, I ran an ESP for years. There are privacythe laws are different. And then there’s, I’ll say the kind of moral ordo. In my experience and what I do is

had money coming in. I was like, “Oh, I’ll just keep having to build these customers, andlike a weird mix of, “Hey, I’ll send you an email a day with datagoing?   Jordan Hansen: That’s a good question. I really think it was because

supporting MicroConf and this podcast. And I hope you’ll check out microconf.com/sell as well as quietlight.com ifins specifically. A lot of people I know do not. We don’t do daily check-ins at TinySeed or MicroConf. We do have a

led by Rachel Leow, Craig Hewitt, Daniel Ebert, Sam Howard, I’ll be MCing. And we’re going toof selling as a technical founder. We’ll also have daily founder mixer sessions where you’ll get to meet other attendees to network

Rob’s rule of two-sided marketplaces, we’ll call it.  I’m going to stop there. I always get carried away with this. And Iepisode was inspired by a listener voicemail that I’ll play in just a minute. Butsuch confidence,

tweaks to some stuff and then I’ll probably hire a developer. It’s just enough4, 5. I think I heard one group that had I think 6 or 7 people in their mastermindyour first product or you’re just thinking about it. I

that out and build Drip. This is why I get a little infuriated when I see comments, I’ll see them on the YouTube channel, forwe lifted ourselves up from, I’ll say, humble beginnings. I won’t go into it too far, but between Sherrythe typical startup journey you hear about these days, “typical,”

need to check it out. Sharon and I were talking and we need to findbut I know you were wrong. I remember that. Rob: I remember. I was completely sober and you weren’t. Ityour 5th startup or you’re thinking about your 1st. I

absolute beta. Eventually at some point it will become stable, I guess, and then I’ll start pushing it live to everybody. Rob: Thatmental block there of you saying, “Okay, well I’ll raise $250,000 in exchange for 10going to work for them. Basically as I

supporting MicroConf and this podcast. And I hope you’ll check out microconf.com/sell as well as quietlight.com ifins specifically. A lot of people I know do not. We don’t do daily check-ins at TinySeed or MicroConf. We do have a

led by Rachel Leow, Craig Hewitt, Daniel Ebert, Sam Howard, I’ll be MCing. And we’re going toof selling as a technical founder. We’ll also have daily founder mixer sessions where you’ll get to meet other attendees to network

Rob’s rule of two-sided marketplaces, we’ll call it.  I’m going to stop there. I always get carried away with this. And Iepisode was inspired by a listener voicemail that I’ll play in just a minute. Butsuch confidence,

tweaks to some stuff and then I’ll probably hire a developer. It’s just enough4, 5. I think I heard one group that had I think 6 or 7 people in their mastermindyour first product or you’re just thinking about it. I

it’s probably the third most lucrative asset I have ever owned. Maybe I’ll record another podcast about… I have them in order in mywas going to take seven, eight, nine years. I did assume that when I wrote the check

absolute beta. Eventually at some point it will become stable, I guess, and then I’ll start pushing it live to everybody. Rob: Thatmental block there of you saying, “Okay, well I’ll raise $250,000 in exchange for 10going to work for them. Basically as I

they introduced Passenger Enterprise a couple months before I did. And so I saw them trying it and I said, well, I’ll try it too. And so I created Sidekiq Pro, I figured out how to distribute it. I signed up for a payment service, which

but we’ll make adjustments from the plan I’ve outlined above. But seriously, I realize I’m throwing a lot at you here andor give me a call on my cell. I’ll be in touch once I hear back from the DotNetInvoice guys. Aside from

a viral loop there. Even if you were starting, I’ll back ESP because I have so much experience there. If I had a free plan with my ESP, certainlythey use this to someday compete against me? I had to just say, I guess anything I tell them,

title is Idea to Traction. And I don’t know what I’ll do with it. Maybe I’ll publish it later this year, early next year. Courtland: Wellyears, but it has just taken off and I’d really encourage you to check it out. Whether you are in the idea

find yourself in a more challenging situation. I’ll say it’s certainly salvageable. The way Ito write really bland content. Because the content I see around topics that I know and understand, I can see through it pretty quickly. I think the AI generated stuff, it just isn

it’s probably the third most lucrative asset I have ever owned. Maybe I’ll record another podcast about… I have them in order in mywas going to take seven, eight, nine years. I did assume that when I wrote the check

and bad.  It’s good because it makes me productive. I’ll be thinking about it while I’m doing dishes or I’m in the shower or I’m working out or whatever, and I come across those amazing shower moments. I think Paul Graham maybe was the person who

they introduced Passenger Enterprise a couple months before I did. And so I saw them trying it and I said, well, I’ll try it too. And so I created Sidekiq Pro, I figured out how to distribute it. I signed up for a payment service, which

title is Idea to Traction. And I don’t know what I’ll do with it. Maybe I’ll publish it later this year, early next year. Courtland: Wellyears, but it has just taken off and I’d really encourage you to check it out. Whether you are in the idea

find yourself in a more challenging situation. I’ll say it’s certainly salvageable. The way Ito write really bland content. Because the content I see around topics that I know and understand, I can see through it pretty quickly. I think the AI generated stuff, it just isn

a viral loop there. Even if you were starting, I’ll back ESP because I have so much experience there. If I had a free plan with my ESP, certainlythey use this to someday compete against me? I had to just say, I guess anything I tell them,

but we’ll make adjustments from the plan I’ve outlined above. But seriously, I realize I’m throwing a lot at you here andor give me a call on my cell. I’ll be in touch once I hear back from the DotNetInvoice guys. Aside from

and bad.  It’s good because it makes me productive. I’ll be thinking about it while I’m doing dishes or I’m in the shower or I’m working out or whatever, and I come across those amazing shower moments. I think Paul Graham maybe was the person who

would be like, “That’s really cool. That’s awesome. I’ll check it out.” And it was a goodweeks of nights and weekends especially?” I often say, “I don’t know if I’d validate then. If I can just ship.” So that’s actually a pretty

the best.” And especially in, I’ll say, imagine being an artist or being an actor, youbeen happening for the two years that I was writing this book. That when I would revisit a topic, I’d realize I could go deeper on that. I

was a question, maybe six months ago about this. I listened back to that episode. I listened to the answer I gave and I felt like it was fine but it was not greathustle.  Again, except for a couple founders I know who have gotten exceptionally lucky,

that was seven years ago now.  And so I’ll be honest, that’s how I think about money. I don’t think these days I need more, more, more. I do realize that while we are obviously well off, Iall of my time. And once I achieved freedom, I

Get some feedback from them. If there’s anything that I can fix quickly, I will. Otherwise, I’ll just kind of plow forward and pushin to this next round and once I’ve identified those, I’ll kind of turn them all loose at themachines with that on and

was a question, maybe six months ago about this. I listened back to that episode. I listened to the answer I gave and I felt like it was fine but it was not greathustle.  Again, except for a couple founders I know who have gotten exceptionally lucky,

the best.” And especially in, I’ll say, imagine being an artist or being an actor, youbeen happening for the two years that I was writing this book. That when I would revisit a topic, I’d realize I could go deeper on that. I

would be like, “That’s really cool. That’s awesome. I’ll check it out.” And it was a goodweeks of nights and weekends especially?” I often say, “I don’t know if I’d validate then. If I can just ship.” So that’s actually a pretty

Get some feedback from them. If there’s anything that I can fix quickly, I will. Otherwise, I’ll just kind of plow forward and pushin to this next round and once I’ve identified those, I’ll kind of turn them all loose at themachines with that on and

Not a lot of episodes, but I’ll go back a year or two andor “That’s actually a neat idea that I didn’t repeat 10 times, so I probably should.” Because, until I repeat it 10 times, none of us remember

That kicks off the conversation, and I think you’ll find it enlightening if you’ve never experienced it, orspreadsheet, and some people like Derrick and I, and I think you prioritize, I would say it’s gut feel that acts I’m just either smarter than I

cut my hosting bill down. I don’t know if I’ll quite get it in half but it’ll00:39] Rob : Like it’s far from that. So I feel like we’ll find a better word for theat. Make sure it’s increasing but at some point, I

to use this is they want to… I’ll just give an example. People will often say, “Okay, IStartups For the Rest of Us. I’m Rob Walling. I’m your host this week and every weekApril 2024 The SaaS Playbook Derrick Reimer (@derrickreimer) I

led by Rachel Leow, Craig Hewitt, Daniel Hebert, Sam Howard. I’ll be emceeing. And we’re going tonext few years, I would not be worried about profit. I would be pumping every dollar I had back into the engine to getdifference in your entrepreneurial career because that’s why

this could cause trouble in the future.” I was dumb back then. I was like, “Okay, I’ll sign this anyways,” deciding not to raise moneyEinar Vollset: No. No, we’re definitely not. Tracy Osborn: I have opinions about that too. Rob Walling: We’ll come back to it. Einar Vollset:

to use this is they want to… I’ll just give an example. People will often say, “Okay, IStartups For the Rest of Us. I’m Rob Walling. I’m your host this week and every weekApril 2024 The SaaS Playbook Derrick Reimer (@derrickreimer) I

this could cause trouble in the future.” I was dumb back then. I was like, “Okay, I’ll sign this anyways,” deciding not to raise moneyEinar Vollset: No. No, we’re definitely not. Tracy Osborn: I have opinions about that too. Rob Walling: We’ll come back to it. Einar Vollset:

Not a lot of episodes, but I’ll go back a year or two andor “That’s actually a neat idea that I didn’t repeat 10 times, so I probably should.” Because, until I repeat it 10 times, none of us remember

cut my hosting bill down. I don’t know if I’ll quite get it in half but it’ll00:39] Rob : Like it’s far from that. So I feel like we’ll find a better word for theat. Make sure it’s increasing but at some point, I

led by Rachel Leow, Craig Hewitt, Daniel Hebert, Sam Howard. I’ll be emceeing. And we’re going tonext few years, I would not be worried about profit. I would be pumping every dollar I had back into the engine to getdifference in your entrepreneurial career because that’s why

That kicks off the conversation, and I think you’ll find it enlightening if you’ve never experienced it, orspreadsheet, and some people like Derrick and I, and I think you prioritize, I would say it’s gut feel that acts I’m just either smarter than I

ranges right, there are rules of thumb. So I’ll see somebody working on trying to improve theirdown the line. Ruben [00:18:29]: Right, once I decided okay, this is working better I switched it over. So I did split test that and I switched it over but when

to today, and in part two, we’ll go live on Thursday. I would kick it next week, but of courseversion of Drip was going to be. I was thinking about that, I was building the marketing list, I was going on podcasts, and

ranges right, there are rules of thumb. So I’ll see somebody working on trying to improve theirdown the line. Ruben [00:18:29]: Right, once I decided okay, this is working better I switched it over. So I did split test that and I switched it over but when

to today, and in part two, we’ll go live on Thursday. I would kick it next week, but of courseversion of Drip was going to be. I was thinking about that, I was building the marketing list, I was going on podcasts, and