Redux (literary term), an adjective meaning “brought back, restored” used in literature, film and video game titles. The term has been adopted by filmmakers to denote a new interpretation of an existing work by the restoration of previously removed material.
What has been removed from traditional search? The very essence of individual endeavor. The character of a highly decentralized, vibrant and diverse internet has been replaced by digital ghettos created by overly ambitious technocrats with dystopian world views.
We’ll be discussing this more as we go along, rebuilding search.
Jeremy Stoppelman: The initial promise of Google was to organize the world’s information. And ultimately that manifested itself in you expecting that the top links, the things that it shows at the top of that page are the best from around the web. The best that the world has to offer. And I could tell you that is not the case. That is not the case anymore.
Instead of doing what’s best for consumers, Stoppelman says Google is doing what’s best for Google.
Jeremy Stoppelman: If I were starting out today, I would have no shot of building Yelp. That opportunity has been closed off by Google and their approach.
Steve Kroft: In what way?
Jeremy Stoppelman: Because if you provide great content in one of these categories that is lucrative to Google, and seen as potentially threatening, they will snuff you out.
The following clip is a humorous look at how a technology wave can later result in significant damage to your well-being. In the case of our fictional character, his ground breaking invention, the Opti-Grab became widely accepted and used by many. Only after some years of use did the product prove itself to be extraordinarily harmful to its users.